This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don't do one of these types of marketing, consider adding it to your strategy.
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Content Marketing
In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.
Search Engine Marketing
This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.
Social Media Marketing
This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you're trying to share.
Search Engine Optimization
SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.
Email Marketing
Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.
Affiliate Marketing
This is a great way to get more backlinks digital agency hk to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.
Relationship Marketing
Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You'll need to have live events, webinars, and lots of discussions with your community to engage with them.
Pay Per Click
Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.
Search Engine Marketing (SEM):-
SEM is an online marketing strategy and technique which involves paid website promotion on search engines like Google, Bing & Yahoo etc. Search engine marketing is the most effective way for quick traffic, lead generation, and great ROI.
Below are the few examples of various networks provided by Google and different ad types which can be used for the same.
Social Media Marketing:-
Student spend a lot of time on social media platforms in the present situation, it provides better opportunity and platform to engage them through various prominent social media channels like - Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc.
Along with the paid campaigns like boost post and page likes, Higher Educational Institutes can make a great use of social media in the following manner.
• To maintain Alumni Relationships
• Use Facebook and LinkedIn to generate industry contacts through Alumni Networking
• To maintain Industry Relationships
• Promotion of Institute (Online Contest to promote both online and offline events)
• Developments related with various competitions wherein the students have participated
• Showcasing Student Life at Campus.
Search Engine Optimization:-
SEO In is a process of optimizing your website so that its ranking improves on SERP (Search Engine Result Pages). Search Engines are the primary source of information for education-related research on the internet.
People hardly go to the second page of the SERP; hence it is really important that the website is well optimized and ranked higher. Proper tags, description, and title should be there to define and explain the search engines that crawl the site about the content the given page has. Quality Content which is fresh, latest and properly structured always helps.
Right SEO Strategy and execution will increase the rank and should help to reach out to people who are interested and are very much active on these platforms.
Education has now become global, thanks to digital technology. The larger chunk of the overall admission process is now driven on digital channels. Be it giving the online entrance exams, checking scores, finding the college, comparing them or buying the admission forms; its all-digital. We work with you at every step to understand and ensure your strategy is fused with the new media and technology platforms to create an excellent user experience and increase admissions. In addition, we provide you with custom reporting as per quantitative and qualitative data at each step to help you in your decision-making process.
Do let us know and connect with us regarding any queries regarding digital marketing for the educational sector